Marketing Online Archives

Yesterday Was Stressful

Yesterday was stressful.

As soon as I got to the office at 10am, I didn’t look up until I scurried out the door at 4:25pm because I
was going to be late to where I was trying to get to.

I have to admit, I acted like a child. I was driving like crazy in traffic, pissed off that the cars in front of
me weren’t doing exactly what I wanted them to do…did I mention my stress level was at a 9.5!

I’m in the gold and silver business (at this point in my life)…and I had a sizable lot of silver that I needed to sell before the market closed…I was pushing it!

Luckily everything worked out and my day ended great…

But what I realized on my way to the market was this…the reason I was stressed out was nobody else’s fault
but my own. The real reason I was stressed out was because I was tied down somewhere from 10-4:30 that day.
And yes, even though it was my own business, it was still a job!

At this point, I was mad at myself and motivated to go back to trying to work on creating a real business…
one that didn’t require me to be somewhere all the time.

This is the real goal in life, to create something that pays you no matter if you’re there or not. This was my
real issue. I hadn’t created that type of business yet and it costs me a lot emotional stress and my blood
pressure to rise a few notches I’m sure…not good.

So today is a new day, and I’m focused on building a business I love to be a part of and one that doesn’t
require my physical time to keep it running!

The Number 1 Marketing Tip Of All Time

Here is the best lesson in marketing anyone can ever give you.

No one buys a drill because they want a drill, they buy a drill because they need a hole.

Hmmmm…good food for thought huh?

So what does this mean?

You customers are not buying from you because you have a cool business name or building. They naturally don’t care what the product is or what it looks like…

All they want to know is this: “Will it solve my problem?!?!”

Too many times as business owners and marketers, we are so into ourselves that we sell our business and products…instead of the solution the customer is looking for.

Here’s an example, if you are selling a vitamin or nutritional supplement, you need to focus on the benefits of your products. Does the customer really care what year the company started or how the plants are treated?

No. The customer wants to know, “is this supplement going to fix the problem I am having?”

If you can convince the customer that your product will fix their problem, then you have done your job.

Hope that helps.