Marketing Archives

Repacking My Bags…

So with the new year, I know everyone likes to make changes or resolutions.

One of my favorite things to do is “re-pack my bags”.

My mentor taught me this a few years ago and I absolutely love it.

Basically, what you do is just go through all your things and throw a bunch of stuff away!

If feels soooooo good when you’re done because you have more space and less clutter.

I got rid of at least 2 trash bags of clothes, and 2 trash bags of trash…just junk laying around I never use and never will.

You can also take this practice to the garage and attic and your car!

This can be tough to do but I challenge you to do it…at least once a year!

You can should on yourself all day…

You can should on yourself all day…but that won’t get you anywhere.

Take action.

The Number 1 Marketing Tip Of All Time

Here is the best lesson in marketing anyone can ever give you.

No one buys a drill because they want a drill, they buy a drill because they need a hole.

Hmmmm…good food for thought huh?

So what does this mean?

You customers are not buying from you because you have a cool business name or building. They naturally don’t care what the product is or what it looks like…

All they want to know is this: “Will it solve my problem?!?!”

Too many times as business owners and marketers, we are so into ourselves that we sell our business and products…instead of the solution the customer is looking for.

Here’s an example, if you are selling a vitamin or nutritional supplement, you need to focus on the benefits of your products. Does the customer really care what year the company started or how the plants are treated?

No. The customer wants to know, “is this supplement going to fix the problem I am having?”

If you can convince the customer that your product will fix their problem, then you have done your job.

Hope that helps.