Here is the best lesson in marketing anyone can ever give you.

No one buys a drill because they want a drill, they buy a drill because they need a hole.

Hmmmm…good food for thought huh?

So what does this mean?

You customers are not buying from you because you have a cool business name or building. They naturally don’t care what the product is or what it looks like…

All they want to know is this: “Will it solve my problem?!?!”

Too many times as business owners and marketers, we are so into ourselves that we sell our business and products…instead of the solution the customer is looking for.

Here’s an example, if you are selling a vitamin or nutritional supplement, you need to focus on the benefits of your products. Does the customer really care what year the company started or how the plants are treated?

No. The customer wants to know, “is this supplement going to fix the problem I am having?”

If you can convince the customer that your product will fix their problem, then you have done your job.

Hope that helps.

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